BETSY LINNELL MARKETING SERVICES

STRATEGIC PLANNING

Strategic planning lays the foundation for business success. Our planning process starts with your business objectives and ends with easy to understand action plans that deliver results.

» Strategic Marketing Plan Development
The development of an annual plan that clearly defines your business objectives and charts a course to achieve them in a cost effective way. A phased approach including facilitated strategy sessions ensures that opportunities are maximized and that the most effectives tactics are implemented. Plans include a full situation analysis, marketing strategy, and action plan including recommended tactics and budget.

» Integrated Campaign Planning
Reach the right people, with the right message at the right time. Campaign plans are designed to achieve a specific purpose or result – launch a business, introduce a new product, generate trial etc. Starting with your objective, we develop campaign implementation plans integrating a mix of marketing tools to make the most of your marketing dollars.

BRANDING

» Brand Development
A brand is more than a logo. Your brand is foundation upon which all our marketing is built. We work with you to define your brand, differentiate it from the competition and position your business for success.

» Logo / Creative Development
We think strategy is cool – but you still need a logo and creative tools to visually represent your brand. That’s why we’ve teamed up with local graphic designers to guide you, strategically through the process ensuring that your logo and creative effectively communicate your brand message.

PROJECT MANAGEMENT

Get results fast, in a cost-effective way. Let us help you put your plan into action by fulfilling specific marketing projects on time and on budget.

MARKETING MANAGEMENT

Marketing support is a phone call away! Retain Betsy Linnell Marketing Management to act as your marketing department.

» My Marketing Manager Packages

Your Outsourced Marketing Department. My Marketing Manager packages combine strategic planning and project management into a format that allows Betsy Linnell Marketing Management (BLMM) to function effectively as your marketing department.

Using a disciplined approach, BLMM develops marketing strategies to drive results for your business. Then, following a detailed action plan, complete with accountability measures, BLMM assists with project implementation – making sure that things get done!

Access the right resources, at the right time, for the right price.

Flexibility is key. In today’s economy, businesses need to maximize the use of their resources and keep costs under control. My Marketing Manager packages have been designed to give you access to the marketing expertise you need – at a fraction of the regular, full-time cost. In addition, BLMM gives you access to a wide variety of supporting resources (graphic designers, web developers, printers, SEO specialists, etc.) to put your marketing plans into action. Based on your unique needs and business objectives, we select the appropriate resources for you, manage the process and relationships so you can focus on what you do best – running your business.

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