ABOUT BETSY LINNELL MARKETING MANAGEMENT

Marketing expertise that fits your business, and your budget.

Betsy Linnell Marketing Management was founded in 2007 by accomplished marketer Betsy Linnell. Designed to meet the needs of small and medium sized businesses, the firm provides flexible, cost-effective access to marketing expertise and resources – without the overhead associated with an in-house marketing department.

WHAT IS MARKETING MANAGEMENT?

Marketing management is a business discipline focused on the practical application of marketing techniques along with the management of a firms resources and activities to achieve business objectives.

THE STRATEGIC MARKETING MANAGEMENT PROCESS

YOUR VIRTUAL MARKETING DEPARTMENT

Today, more than ever, businesses need to maximize the use of their resources. That’s where Betsy Linnell Marketing Management can help. Clients benefit from access to a senior level marketing professional, without the overhead associated with full-time staff. Working on a project basis or retained to manage your entire marketing program, Betsy Linnell Marketing Management works as your marketing department.

Access the right resources, at the right time, for the right price. Flexibility is key. Working with Betsy Linnell Marketing Management, gives you access to a wide variety of supporting resources to put your marketing plans into action. Based on your unique needs and business objectives, we select the appropriate resources for you and manage the process relationship so you can focus on what you do best – running your business.

BETSY LINNELL

A strategic thinker and planner, Betsy founded Betsy Linnell Marketing Management in 2007 in order to provide marketing expertise to businesses without a marketing professional on staff. Betsy draws on over 15 years of marketing experience to assist businesses strategically to make the most of their marketing dollars by developing marketing plans and programs that are efficient and deliver results.

Betsy formerly held the positions of Manager, Brand and Destination Marketing and Marketing Manager for Whistler Blackcomb, the leading ski resort in North America. Her responsibilities included brand management, marketing strategy, advertising and collateral development, research, direct marketing, photography and marketing services. As a key member of the marketing and sales management team, Betsy was instrumental in the development and implementation of a new integrated marketing plan framework and could be counted on to deliver marketing strategies and tactics that achieved results.

Betsy has experience managing teams of up to 10 people including project managers, coordinators, graphic designers, photographers and administrative support, as well as the contractual relationships with external agencies and consultants. Betsy has worked on projects in the areas of tourism, accommodation, products & services, retail, food & beverage, real estate, events and healthcare.

Betsy is a graduate of Bishop’s University in Sherbrooke, Quebec with a BA in Business Administration with a focus on marketing and human resources. She has completed numerous professional development programs including The Essentials of Management Consulting with the Canadian Association of Management Consultants, Marketing Management and Advertising & Promotional Planning at the Schulich School of Business at York University as well as the Certificate of Internet Marketing at the University of British Columbia.

Betsy Linnell Marketing Management is a member of the Whistler and Pemberton Chambers of Commerce and currently sits on the Tourism Pemberton Committee. Betsy served on the Marketing Committee of the Canadian Ski Council and the Tourism Destination Marketing Committee for the Vancouver 2010 Olympic Bid. She was also a speaker at the 2005 Canadian Ski Council Symposium and the 2008 Women of Whistler “Dazzle and Deliver” conference.

Betsy lives in Pemberton, British Columbia with her husband Dean, their two boys Jack and Peter and their chocolate lab ‘Ruby’.

HOW BETSY LINNELL MARKETING MANAGEMENT CAN HELP

“Do I need a marketing plan?”
“How much should I be spending on marketing”
“I need a logo / website / ad / brochure developed”
“How do I market my website?”
“I want to expand my business”
“I need to increase sales / profits”
“I want to attract new customers”
“How do I decide where to advertise?”
“Is my marketing working?”

These are common questions that we hear from our clients. Regardless of your business, Betsy Linnell Marketing Management can help you sift through the clutter and get the most for your marketing dollar. Contact us to schedule a complimentary 30-minute Discovery Session.

What you can Expect:

• Time – Projects completed on time with attention to detail.
• Budget – No surprises! We will adhere to your budget – period. All work is done on a project basis with fees agreed upon at the start.
• Communication – Open, ongoing communication builds strong relationships. The information that you share will remain confidential. Project status will be communicated on a regular basis so that you always know what is going on.
• Results – We deliver. Every project starts with clear objectives and measurable results so that success can be tracked

All our engagements start with an initial 30-minute Discovery Session. This is a time to meet and discuss your business, your objectives and how Betsy Linnell Marketing Management can help you reach your goals. Based on our discussion, we will recommend a program that best suits your needs. This session is free and there are no obligations.